To make a new event – in the left hand nav/side bar – click –Įnter the parameters to tell Google when to trigger the new eventĮ.g. You’ll need to register the parameters as custom dimensions or metrics Google’s naming convention is probably best to copy – _įor example, if you create an event to track when people rate your website, call it:Īdd parameters such as product, item_id and rating – so you know which product is rated and what rating the user gave it. Jobs, Education, Local Deals & Real EstateĬustom events allows you to name your events. Google provides a list of recommended events for all websites and apps, and then by industry. There are advanced settings for pageviews and site search – just click “Show advanced settings”. If you click on the cog icon, you can then switch different measurements on and off. To edit the Enhancement Measurement reports go to “Data Streams” in the Admin area:Ĭlick on data stream and check to see that “Enhanced Measurement” is switched to the on position. Video Engagement – for embedded YouTube videos User Engagement – starts whens someone on your site for at least 10 secs Enhancement Measurement Session Start – new session after 30 mins of inactivity Pageview is sent to GA4 with URL of the page, page title and the referral details Automatic Events:įirst Visit – first time someone visits site (this even populates the new user report too) Parameters are info that are sent to GA4 with the events.Įg. You can track pageloads, elements clicked, product details, and loads more Parameters: When you install GA4 on your site, the reports don’t import data from GA universal – start from scratch – no historical data is passed over to GA4 when you install it on your site. You can’t yet link GA 4 to Search Console.It’s a good idea to have Universal Analytics in addition to GA4 Pre-configured reports are limited in GA 4. Instead of pageviews and sessions, GA 4 is built around events. You can literally ask questions, using the search bar. The new version of Google Analytics – Google Analytics 4 – has less pre-made reports and users are prompted to customise their own dashboards and use the search function.

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